The Strategy
Behind
Every Send
From audience selection to message development and scheduling, I bring a practical understanding of what it takes to deliver coordinated email and SMS campaigns.
Campaign Strategy
Segmentation & Personalization
Relevant communication starts with understanding the audience. My focus is on connecting customer data, segmentation, and personalized content to create more useful experiences.
I use campaign reporting and A/B testing to understand engagement, identify opportunities, and turn results into clear next steps.
Testing & Performance
Experience
Built one chapter at a time.
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.
2025 – 2026
BUZZ Internet Marketing Group · Canada
Email & Social Media Marketing Specialist
Managed email and SMS operations, built an AI-assisted SMS agent, and used segmentation and testing to achieve 30% to 45% email open rates.
2024
Microbix Biosystems · Canada
Marketing & Customer Service Coordinator
Supported an HPV campaign with digital assets, Keap email execution, product catalogue updates, and customer order coordination in NetSuite.
2023
Synerion North America · Canada
Marketing Coordinator Co-op
Managed HubSpot CRM data and content initiatives that increased qualified traffic by 25% and LinkedIn followers by 30%.
2020
IDEMIA · France
Product Marketing Intern
Researched and positioned an Augmented Driving License product across EMEA, APAC, and Africa through benchmarking, market analysis, and product content.
2017 – 2018
Phronesis Partners · India
Senior Market Research Associate
Led global primary research, designed methodologies, analyzed qualitative and quantitative data, and translated findings into executive-ready recommendations.
Curious about people.
Thoughtful about data.
Focused on better communication.
My Story
My path into marketing started with a background in computer science and market research. Research taught me to ask better questions, understand customer needs, and turn information into practical recommendations.
An international marketing master’s in France brought me closer to product positioning and strategy. In Canada, my experience expanded into CRM, content, email, and SMS marketing.
Today, my focus is Salesforce Marketing Cloud, connecting the strategic thinking behind a campaign with the personalization, data, and automation that support its execution.
Certifications
Salesforce Marketing Cloud Email Specialist
Project Management
Professional (PMP)
BrainStation
Data Analytics
Education
Learning across borders.
2023 — 2024
Strategic Relationship Marketing
George Brown College · Canada
2022 — 2023
Marketing Management
Sheridan College · Canada
2019 — 2020
MSc, International Marketing & Business Development
SKEMA Business School · France
2013 — 2017
B.Tech, Computer Science Engineering
Dr. A.P.J. Abdul Kalam Technical University · India
