My Gallery
This section is a handpicked gallery of my work that demonstrate an integration of creativity and strategic understanding, with each displaying a distinct blend of marketing acumen and design expertise. From visually appealing advertisements and data-driven CRM audit to unique social media strategies and comprehensive digital campaigns, my work illustrates the range of my expertise and the impact of my contributions to the marketing industry.
01
PS Product Ad
In this assignment for Sheridan College, I used Adobe Photoshop to design a dynamic advertisement that captures the essence of vitality and health associated with Fresh Orange Juice. This piece reflects my ability to conceptualize and execute a marketing vision, combining color theory, composition, and typography to craft an engaging narrative that resonates with consumers.
02
CRM Audit
My group project at George Brown College involved conducting a comprehensive CRM audit for Beentos, a real-life client, where we developed strategic recommendations to enhance customer experience and optimize marketing automation. Our work was recognized as best-in-class by the client, earning a commendation for our solution-oriented approach and insightful analysis.
03
Marketing Coordinator
During my time at Synerion North America Inc., I played a pivotal role in the company's brand transformation, managing the redesign of marketing materials and enhancing sales presentations for U.S. conferences to align with the new brand identity. My work involved creating compelling AD Creatives using Canva, harnessing AI tools like Descript for video editing and transcription, and leveraging Generative AI for innovative content and image creation. The brand's transformation, marked by a logo change, was seamlessly integrated into our marketing designs, ensuring consistency and coherence across all platforms.
04
Product Marketing Intern
In my role at IDEMIA, I crafted and managed a comprehensive database for the Driving Licenses market, specifically targeting the EMEA and North America regions. This involved strategic online research and conducting internal interviews, through which I gathered critical data on competitor products and market deals. My analytical efforts in competition analysis and benchmarking were crucial in providing actionable insights for the company's market strategies in these key regions.
05
InDesign Poster
This thought-provoking poster, designed for a Sheridan College assignment, highlights the critical importance of blood donation. Created in Adobe InDesign, it merges compelling visuals with informative content to drive awareness and action. It showcases my ability to communicate vital public health messages through graphic design while invoking both urgency and hope with a bold, red-centric color palette – a nod to the Canadian Red Cross's branding and mission.
06
Digital Marketing Campaign
In a project at Sheridan College, our team developed a comprehensive Digital Marketing Campaign for 'Kava Co.', a conceptual cafe. We crafted a web presence using WordPress, engaged audiences across social media platforms, I designed an engaging promotional email using WordPress, highlighting enticing offers and the cafe's new favorites. The promotional email was linked to our HubSpot account. Our campaign's success was quantitatively measured using HubSpot's Social Analytics, where we tracked the click-through rate, open rate, and interaction levels of our digital content, gaining valuable insights into effective marketing practices.
