My Gallery

This section is a handpicked gallery of my work that demonstrate an integration of creativity and strategic understanding, with each displaying a distinct blend of marketing acumen and design expertise. From visually appealing advertisements and data-driven CRM audit to unique social media strategies and comprehensive digital campaigns, my work illustrates the range of my expertise and the impact of my contributions to the marketing industry.

Traffic Accident Analysis

As part of my Data Analytics Certification at BrainStation, I conducted a data-driven study on traffic accidents using a publicly available dataset. The goal was to analyze accident trends, identify key influencing factors, and provide actionable recommendations based on statistical insights.

The final project required me to:

Formulate a hypothesis about traffic accidents.
Process and refine raw data using Excel and MySQL.
Conduct statistical and correlation analysis to identify trends.
Develop visualizations using Tableau to present key insights.

View the Full Presentation

PS Product Ad

In this assignment for Sheridan College, I used Adobe Photoshop to design a dynamic advertisement that captures the essence of vitality and health associated with Fresh Orange Juice. This piece reflects my ability to conceptualize and execute a marketing vision, combining color theory, composition, and typography to craft an engaging narrative that resonates with consumers.

CRM Audit

My group project at George Brown College involved conducting a comprehensive CRM audit for Beentos, a real-life client, where we developed strategic recommendations to enhance customer experience and optimize marketing automation. Our work was recognized as best-in-class by the client, earning a commendation for our solution-oriented approach and insightful analysis.

Letter of Commendation

InDesign Poster

This thought-provoking poster, designed for a Sheridan College assignment, highlights the critical importance of blood donation. Created in Adobe InDesign, it merges compelling visuals with informative content to drive awareness and action. It showcases my ability to communicate vital public health messages through graphic design while invoking both urgency and hope with a bold, red-centric color palette – a nod to the Canadian Red Cross's branding and mission.

Digital Marketing Campaign

In a project at Sheridan College, our team developed a comprehensive Digital Marketing Campaign for 'Kava Co.', a conceptual cafe. We crafted a web presence using WordPress, engaged audiences across social media platforms, I designed an engaging promotional email using WordPress, highlighting enticing offers and the cafe's new favorites. The promotional email was linked to our HubSpot account. Our campaign's success was quantitatively measured using HubSpot's Social Analytics, where we tracked the click-through rate, open rate, and interaction levels of our digital content, gaining valuable insights into effective marketing practices.